Gym Launch, Prestige Labs & ALAN: What the 2021 Deals Reveal About Hormozi’s Wealth — Capitaly.vc, the Best Founder Community for Raising Capital

Gym Launch, Prestige Labs, and ALAN are the three deals that tell you how Alex Hormozi actually built his wealth in 2021.
I’ll break down what happened, what’s verified, and what that means for liquidity vs. equity today.
I’ll keep it practical, first-principles, and tight.

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The receipts I’m using (so you can verify fast)

Acquisition.com states a $46.2M purchase of Gym Launch and Prestige Labs by a private-equity sponsor in 2021, and an all-stock sale of ALAN to a strategic buyer the same year. Acquisition
American Pacific Group publicly confirms its investment in Gym Launch and Prestige Labs. No terms disclosed. Business WirePE Hub
Advisors and counsel also reference the 2021–2022 transaction window. Capstone PartnersJones Day

Why 2021 matters in the net-worth story

It’s the year with clear liquidity (Gym Launch + Prestige Labs) and equity rollover/optionality (ALAN all-stock). Acquisition
That combo is the blueprint: cash now + upside later.

Deal #1: Gym Launch (licensing + coaching)

A private-equity sponsor bought Gym Launch as part of the $46.2M package. Acquisition
PE money values systems, margins, retention, not hype.
Takeaway: the business threw off enough profit and proof to clear a PE screen.

Deal #2: Prestige Labs (supplements)

Rolled into the same purchase. $46.2M covers both Gym Launch and Prestige Labs. Acquisition
Supplements add hard goods revenue to a services flywheel.
Takeaway: brand + list + ops = salable asset.

Deal #3: ALAN (software)

All-stock to a strategic buyer. Same year. Acquisition
Stock means illiquidity today, optionality tomorrow.
Takeaway: software exposure without forcing a cash exit.

What the $46.2M number likely is (and isn’t)

It’s a headline purchase price for Gym Launch + Prestige Labs. Acquisition
It’s not a personal take-home.
Ownership splits, fees, and taxes apply.
Rule of thumb: always haircut gross numbers.

Why the buyer matters (APG)

American Pacific Group is a credible PE sponsor with a track record. Business WirePE Hub
PE discipline implies diligence on EBIT, churn, LTV/CAC, cohort quality.
That’s a signal of real economics, not just creator buzz.

Timeline check that keeps people honest

Jones Day cites December 2021 for the APG acquisition.
Capstone Partners lists a January 2022 recap announcement.
Same deal cycle. Different disclosure points. Jones DayCapstone Partners

Liquidity vs. equity: what 2021 unlocked

Liquidity: cash from Gym Launch + Prestige Labs.
Equity: stock from ALAN + future portfolio bets. Acquisition
This is how you step into Acquisition.com mode with dry powder.

How I translate the deals into a wealth range

Start with post-tax liquidity from the $46.2M event.
Layer operating cash flows after 2021.
Add look-through equity from ongoing stakes.
Result: a range, not a single number.

Why an all-stock ALAN deal is a tell

Strategics pay with stock when they want to conserve cash or align incentives.
If the acquirer scales, that paper can be a quiet multiplier. Acquisition

What I’d expect in the deal docs (typical, not confirmed)

Rollover equity or a seller note on the PE side.
Reps & warranties with escrows.
Earn-outs tied to performance.
These mechanics affect timing of cash and risk.

The moat the exits bought

Exits buy credibility.
Credibility improves deal flow.
Deal flow lets you choose better equity.
Equity compounds faster than AdSense ever will.

How these deals feed the current portfolio

Acquisition.com says the portfolio scaled to $250M+ annual revenue in four years.
That growth engine sits on top of the 2021 cash + stock foundation. Acquisition

The realistic bear/base/bull read from 2021

Bear: ALAN stock underperforms; PE hold stretches; returns slow.
Base: steady distributions + moderate marks.
Bull: step-up exit or strong ALAN appreciation drives a new high-water mark.

How I’d copy this as a founder (playbook)

Build a cash-rich offer.
Package your IP.
Prove outcomes.
Exit to credible buyers.
Reinvest into equity bets where your systems move the numbers.
For more on investor expectations, see our blog post: Investor Metrics That Matter: A Founder’s 2025 Guide.

Internal links you’ll want while researching

For pricing psychology, see our blog post: How Alex Hormozi Explains the Power of High Prices on Perceived Value.
For perception vs. product, see our blog post: Why Alex Hormozi Says Marketing Perception Can Outperform Product Quality in Profit Growth.
For profitability over vanity revenue, see our blog post: Why Alex Hormozi Prioritizes Profitability Over Revenue for Lasting Wealth.
For fundraising mechanics, see our blog post: Venture Capital for Beginners: The Ultimate Guide to Startup Funding.

What the 2021 trio reveals in one line

Cash validated the model.
Stock preserved the upside.
Both funded the next chapter. Acquisition

FAQs

Did a PE firm really buy Gym Launch and Prestige Labs?
Yes. American Pacific Group disclosed the investment. Business WirePE Hub

Is the $46.2M number verified?
Yes. Acquisition.com’s founders page states $46.2M for Gym Launch + Prestige Labs in 2021. Acquisition

Was ALAN sold for cash?
No. Acquisition.com says all-stock to a strategic buyer in 2021. Acquisition

Why don’t we see exact personal take-home?
Private deals.
Ownership, fees, and taxes aren’t public.
Headline price ≠ personal net worth.

Why is the buyer identity useful?
PE sponsors like APG vet EBITDA, retention, and cohort quality.
That signals robust economics. Business Wire

What documents hint the timeline?
Jones Day (counsel) and Capstone Partners (advisor) reference late-2021 / early-2022 deal milestones. Jones DayCapstone Partners

How do these exits translate into today’s wealth?
Cash from 2021 + post-deal cash flows + look-through equity in the portfolio.
That’s the core stack.

Is there proof of the portfolio scale now?
Acquisition.com cites $250M+ annual revenue across the portfolio. Acquisition

What’s the smartest founder takeaway?
Package outcomes into a salable system, exit cleanly, then compound via equity.

Where do I start if I’m raising now?
For a step-by-step plan, see our blog post: Raising Capital in 2025: The Complete Founder’s Playbook.

Conclusion

Gym Launch, Prestige Labs, and ALAN show a simple pattern.
Liquidity from PE + upside from stock is how you turn creator proof into durable wealth.
Use that lens when you see net-worth claims in 2025.
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