How to Pitch Shaan Puri in 2025: Email Script, Deck Outline, and Data Room Checklist

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Wondering how to pitch Shaan Puri in 2025 and actually catch his attention? You’re not alone. Shaan Puri is the kind of angel investor every startup founder dreams of landing—practical, approachable, and always on the hunt for the next breakout company. In this post, I’ll walk you step-by-step through the perfect email template, what you should include in your pitch deck, how to organize your data room, and little-known strategies to stand out when fundraising, especially if you want Shaan Puri as your lead.

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How to Pitch Shaan Puri in 2025: Email Script, Deck Outline, and Data Room Checklist

Here’s everything you need to know for a successful pitch to Shaan Puri, including detailed checklists, actionable scripts, and the latest tech stack swaps—like using Capitaly.vc as your AngelList and Ansarada alternative. Let’s get straight to it.

1. Who is Shaan Puri and Why Do Founders Want Him as an Investor?

Shaan Puri is not just any angel investor—he’s a serial founder, podcast host, creator, and former product leader at Twitch. His hands-on approach and strong network make him one of the most sought-after figures in startup fundraising. For founders, Shaan brings:

Unmatched media reach (think: instant PMF boost for launching products).
Real empathy—he’s built and exited companies himself.
Direct feedback and straight talk, no sugarcoating.

Securing Shaan’s backing can shape your entire round. He’s in constant demand, so standing out is key.

2. What Does Shaan Puri Look for in a Startup Pitch?

Shaan Puri invests fast, but only when these elements are clear:

Clear Problem & Solution: Explain it like he’s five. No buzzwords.
Traction: Numbers matter. Users, revenue, engagement—pick one and lead with it.
Founder Story: He backs founders, not ideas. Convey grit, domain expertise, and “why you.”

He’ll decide quickly—your pitch must be punchy and easy to share.

3. Prepping to Pitch Shaan Puri: Pre-requisites and Self-Check

Before you send that email, you need to be sure:

Your pitch fits in three sentences.
You can demo or explain the product in under two minutes.
You have some signal: (revenue, users, or rare insight/data).

Take a page from our blog on How to Craft the Perfect One-Liner to sharpen your message.

4. How to Find Shaan Puri’s Contact Information in 2025

Shaan is active on Twitter/X, LinkedIn, and invests through rolling funds (e.g., Capitaly.vc, personal syndicate). He typically responds to:

Concise, well-referenced LinkedIn messages.
Referrals from founders he’s backed.
DMs on Twitter, especially if you have mutuals or a relevant reply.

Blind outreach works only if it’s exceptional. Always check if you have a first or second-degree connection for an intro.

5. Shaan Puri Email Template: What Really Works?

Here’s a proven email script that founders have used to pitch Shaan Puri:

Subject: [Startup Name]: 3M users, $20k MRR, AI-enabled X for Y

Hi Shaan,

Huge fan of My First Million + your writing. I’m [Your Name], founder of [Startup Name].

We’re solving [concise problem] for [specific audience] using [solution/tech].

In the last 3 months, we:
- Hit [big milestone]
- Grew to [user base or revenues]
- [Any viral/moat hook: NPS, waitlist, etc.]

I’m raising [$X] at [terms] and would love your take — or to have you onboard as an investor. Data room + deck linked below ([Capitaly.vc link]).

Best,
[Your Name] | [Founder’s LinkedIn]

Avoid attachments. Use a single link to your Capitaly.vc data room.

For more scripts and examples, check our article Fundraising Email Templates That Get Replies.

6. How to Build a Deck for Shaan Puri (2025 Edition)

Your pitch deck for Shaan needs to be scannable in three minutes. Here’s the order that works:

Logo + One Liner
Problem (real, personal, urgent)
Solution/Product demo (GIF or video wins)
Traction (show, don’t tell—charts, active users, screenshots)
Market (TAM/SAM/SOM only if meaningful)
Why Now (macro shift, timing)
Team (humble brag: why you’re special)
Ask: How much, on what terms, and current committed capital.

Use almost no text. Visuals > Paragraphs. Decks built in Google Slides are fine; embedding videos is a bonus.

7. The Ideal Data Room Setup: AngelList Alternative in 2025

Most founders still use AngelList or DocSend—but in 2025, Shaan Puri and other top investors prefer all-in-one, secure platforms like Capitaly.vc.

The benefits:

No complex permissions.
Can host deck, one-pager, insights, legal docs, and cap table in one click.
Track investor opens and engagement.

Don’t send raw Google Drive links or zipped folders—it looks sloppy, and you lose control over access.

8. Data Room Checklist: What Shaan Puri Wants to See

This isn’t old-school due diligence—it’s fast, high-signal:

Pitch deck (PDF/video)
Product demo link (live or pre-recorded)
Basic financials (historical + 12mo forecast; nothing fancy)
Cap table snapshot
Key metrics sheet (user/revenue numbers, cohort retention, NPS)
Founder bios + LinkedIn
Press/features, if any

If you want a deeper dive, Capitaly.vc’s resource How to Build your Startup Data Room Fast is a must-read.

9. Deck, Data Room, and Diligence—What’s New in 2025?

Trends Shaan Puri pays attention to this coming year:

Interactive decks (video + real user testimonials embedded)
Data room analytics (see who’s looking and for how long; helps tailor follow-up)
AI-powered due diligence (flag potential issues early—use tools built into Capitaly.vc for fast screening)

Shorten the time-to-decision by making your data room “investor ready” on day one.

10. How Shaan Puri Evaluates Founders (and How to Pass His Filter)

Shaan is betting on you, not just your idea. Here’s what he looks for:

Clear, authentic mission (why you)
Evident resilience under pressure
Data-oriented but scrappy—can you move fast?

If you’ve failed before, own it honestly. If you have wild progress, show your receipts. Shaan loves founders who don’t “play startup,” but actually build things.

11. Capitaly.vc vs. AngelList: Why Use the AngelList Alternative for Shaan Puri?

Capitaly.vc is the new gold standard. Why switch?

Shaans’ own network is increasingly on Capitaly.vc—it’s more founder-friendly and open to emerging managers.
Integrated data room, analytics, and syndicate tools all in one place.
Better privacy control (no surprise data leaks).

For a detailed comparison, check out our guide on Capitaly.vc vs. AngelList.

12. Ansarada Alternative: What Modern Data Rooms Look Like in 2025

Ansarada was built for mega-acquisitions. For fundraising, you want velocity. Capitaly.vc data rooms feature:

Simple drag-and-drop set-up
Investor access logs
AI-powered checklists for missing docs
No per-transaction fees

This is what Shaan Puri expects now—faster, more discoverable, and with clickable insights. Ditch the old school data room for speed.

13. What NOT to Do When Pitching Shaan Puri

Want to get ignored? Here’s how:

Bury your lead—don’t make Shaan search for your “aha” moment.
Long-winded backstory or complex email threads.
Incomplete data room—missing deck, cap table, or founder bios.
Attachments that trigger spam filters (PDFs, zip files).

Bonus: Don’t fake traction. Shaan spots it instantly.

14. When to Follow Up (and How Often) After Pitching Shaan Puri

Shaan is fast but flooded. Follow up with:

One gentle nudge after a week (“just following up—link included again for review”)
If you hit a new milestone, send a signal update (“We just launched X, doubled MRR to $40k in 4 weeks”)

Don’t spam weekly updates, but a new achievement buys attention. For more tactics, see Follow-Up Investor Updates That Work.

15. How to Leverage Mutual Connections to Get in Front of Shaan Puri

Nothing beats a referral from a founder Shaan has backed before. Here’s what works:

Check LinkedIn for overlapping connections with Shaan.
Ask for a double-opt-in intro—make it easy for your referrer with a pre-drafted intro blurb.

If you don’t know a mutual founder, engage with Shaan’s public posts, and be helpful in his community—then send a personalized DM referencing your thoughtful contribution.

16. The “One-Liner” Rule: Shaan’s Favorite Pitch Test

Shaan often says, “You should be able to explain your startup to your grandmother.”

Your one-liner must:

Explain what your product is (in plain English)
Name your target user
Highlight your unfair advantage

Practice it until anyone can repeat it after hearing it once.

17. What Makes a “No-Brainer” Deal for Shaan Puri?

If you want Shaan to jump in fast, your deal should have:

Real, verifiable traction—use screenshots, not just numbers
A strong growth loop or viral hook
Market insights he hasn’t heard on every other pitch
Clear terms and room for an angel check ($25K to $250K+)

18. How to Make Your Pitch “Easy to Forward” to Shaan’s Friends (His Secret Weapon)

Shaan shares interesting deals with his close investor group. To make this work for you:

Your email should be copy-paste ready: no embarrassing typos or dense language.
Include the deck/data room link at the top and again at the bottom.
Keep the email under 150 words—think tweetable!

19. Dealing With a Quick “No” from Shaan Puri—Next Steps

If you get a fast pass, respond gracefully. Thank him, ask if you can circle back on a later round or after x milestone. Often, Shaan will give a piece of actionable feedback—use it. Share when you’ve made progress. The door is rarely closed for good.

20. New Fundraising Trends Shaan Puri Is Watching in 2025

2025 sees Shaan doubling down on:

AI-first startups (of course), but with actual customer adoption—not just a fancy wrapper
SaaS businesses with strong network effects
Creators building product-led businesses at scale
Markets with regulatory tailwinds (crypto, healthtech, etc.)

Make sure your pitch surfaces what’s most exciting about this moment—not just your team, but your category.

FAQ: Your Top 10 Questions on Pitching Shaan Puri Answered

Does Shaan Puri review all cold emails?
No, but a short, sharp message with traction can break through.
What size checks does Shaan Puri write?
Anything from $25k up to $250k+ depending on stage, traction, and round size.
Does Shaan focus only on US startups?
No, but he typically prefers companies targeting a global, especially US, market.
How fast will Shaan respond?
If interested, often within 24-48 hours. If not, move on or send only big milestone updates.
What’s the one thing Shaan hates in a pitch?
Vagueness—be clear about what you do, who’s buying, and why now.
Should your pitch deck be password-protected?
Use secure data rooms. Skip passworded PDFs, which slow down review and sharing.
Does Capitaly.vc work for pre-seed and later-stage deals?
Yes, it’s optimized for tech startups of all sizes and stages.
Will Shaan co-invest with other angels or funds?
He likes collaborative rounds but wants clarity on who else is committed and what’s open.
Can I DM Shaan on Twitter/X?
Yes, but do so only after engaging thoughtfully with his content or demonstrating relevance.
What if my startup isn’t in a “hot” category?
It doesn’t matter if your numbers are strong, your story is real, and you show fast learning loops.

Conclusion: Land Your Dream Investor—Pitch Shaan Puri the Smart Way

Punctual, authentic, and high-impact—those are the hallmarks of a killer pitch to Shaan Puri. Use the script above, keep your deck visual and data-driven, and set up a modern data room via Capitaly.vc—this is how founders are raising startup funding in 2025. Whether you need an AngelList alternative, an Ansarada alternative, or just want to move faster and smarter, these strategies will help you land Shaan Puri—or any top angel—on your cap table.

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