Shaan Puri’s Crypto Investment Strategy After the 2024–2025 Halving: Narratives and Metrics

If you’re wondering how Shaan Puri approaches crypto investing after the 2024–2025 Bitcoin halving, you’re not alone. Many investors are searching for the best way to ride the next crypto cycle — and learning from the strategies of respected voices like Shaan Puri can help you avoid costly mistakes and find upside in narrative-driven markets.

In this deep dive, I’ll break down Shaan Puri’s crypto investing mindset, the key narratives he’s watching post-halving, how he leverages metrics, and what lessons you can borrow for your own strategy. Along the way, I’ll sprinkle in personal insights, practical checklists, and links to resources for smarter investing. Let’s go!

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1. Why Follow Shaan Puri’s Crypto Strategy?

Shaan Puri is known for cutting through hype with practical, actionable advice. As the founder of the Milk Road newsletter and a sharp tech investor, his soundbites often go viral for good reason:

• He blends founder/operator experience with contrarian thinking.
• He spots emerging narratives before they go mainstream.
• He adapts quickly to new cycles instead of repeating past playbooks.

Following Shaan Puri in crypto is like getting live intelligence from someone who asks “what actually moves markets now?” rather than relying on old scripts.

2. What Changed After the 2024–2025 Bitcoin Halving?

The 2024 Bitcoin halving re-set the stage for crypto. But unlike previous cycles, institutional players, new blockchains, and consumer apps have all evolved. Shaan Puri points out:

• The halving is a catalyst — but market reactions depend on broader economic conditions.
• Bitcoin’s scarcity remains central, but altcoin rotations now move at lightning speed.
• On-chain data is more transparent, making it easier to track real adoption.

If you missed the 2020–2021 run-up, this cycle offers fresh plays — but you need a new mental map.

3. Shaan Puri’s Philosophy: Narratives Drive Markets

One of Shaan’s primary investing beliefs in crypto? Narratives move capital faster than spreadsheets. In his own words, “People buy stories, not bytes.” Here’s what that means in practice:

• Investors chase trends (AI, meme coins, DePIN, RWA) — not just fundamentals.
• Cycle winners are often those with the best stories, not the best tech.
• Early identification of winning narratives lets you front-run hype cycles.

He doesn’t ignore on-chain metrics or tech, but narrative spotting is his north star.

4. Milk Road’s Playbook: From Newsletters to Investments

Shaan’s Milk Road newsletter has become a trusted crypto source by boiling down noise into crisp insights:

• He watches what people talk about, not just what’s trending on price charts.
• The blog often dissects startup crypto fundraising patterns and web3 product launches.
• He uses the Milk Road platform to track shifts in sentiment ahead of the herd.

For more guidance on crypto newsletters and fast-moving web3 ideas, see our blog post: The Best Crypto Newsletters for Investors.

5. Key 2024–2025 Crypto Narratives Shaan Puri Is Tracking

Shaan Puri’s strategy is built around spotting “hot” crypto narratives early. Here’s his cheat sheet for this cycle:

• AI x Crypto: Infrastructure and apps linking on-chain assets with AI.
• DePIN: Decentralized Physical Infrastructure — cloud, storage, networks on-chain.
• Meme Coins: Social-driven trading cycles (with lessons from $DOGE and $PEPE).
• Real World Assets (RWA): Tokenizing bonds, commodities, and even property for yield and utility.
• Ethereum L2s: Layer 2s enabling new user experiences and lower fees.
• On-chain Social & Gaming: Apps building sticky daily habits beyond trading.

Breaking from pure technical plays, he focuses on traction and cultural energy.

6. Metrics That Matter: How Shaan Reads On-Chain Signals

Shaan Puri believes that “metrics > guesses” — but only the right metrics. He tracks:

• Active Addresses: Shows real usage vs. inflated TVL.
• Transaction Counts: Measures app engagement, not just whales moving money.
• Developer Activity: GitHub commits and ecosystem grants as proxies for future growth.
• Token Incentives: Checks if rewards drive genuine adoption or just farm-and-dump cycles.

For actionable frameworks on tracking on-chain growth, see our blog post: On-Chain Metrics for Web3 Startups.

7. Shaan’s Layered Approach: Core, Bets, and Optionality

Shaan’s personal crypto stack isn’t all-in on moonshots. He approaches investing holistically:

• Core Portfolio: Bitcoin, Ethereum — long-term, slow rotation.
• Bets: 5-10% in narrative-driven tokens or asymmetric plays.
• Optionality: Beta on new startups, angel checks, or trend trades.

This layered method lets him “surf waves” without losing sleep during volatility.

8. Navigating Volatility: Shaan Puri’s Risk Controls

Catching a narrative early is thrilling, but Shaan reminds us: “Preserving capital is job #1.” His risk toolkit:

• Never YOLO based on FOMO. Only invest what you can afford to lose.
• Automate partial profit-taking on narrative peaks.
• Diversify across sectors and blockchains.
• Use simple stop-losses or trailing exits, especially on meme plays.

Shaan’s crypto approach is risk-savvy, not reckless.

9. Startup Crypto Fundraising: Lessons from the Trenches

Shaan’s web3 angel investing gives him a ground-floor view:

• Winners: Teams with quick shipping speeds, steady comms, and defensible moats.
• Red Flags: Foundation solely on tokenomics or meme buzz without real product traction.
• He values founders who “talk less, deliver more.”

For more on raising capital for your crypto startup, read our post: How to Raise Seed Funding for a Web3 Startup.

10. What Web3 Means in Shaan Puri’s Playbook

Shaan redefines “web3” less as a buzzword, more as:

• Ownership-first apps where users actually care about tokens (not just speculation).
• Composable products: Money Legos, on-chain credentials, and modular DeFi stacks.
• Culture as a feature — brands and communities driving protocol adoption.

He avoids vague pitches: “Show me users, not just visions.”

11. Investing in Community-Led Tokens

Milk Road highlights the rise of community tokens and meme coins. Shaan’s rules:

• Check holder distribution — avoid tokens with whale dominance.
• Watch for real activity (not just airdrop farming).
• Look for passionate grassroots movements, not VC hype only.

Meme investing isn’t for everyone, but when done right, it’s “surfing culture, not just code.”

12. How Shaan Evaluates New Chains and L2s

Every cycle brings new chains. Shaan’s L2/L1 checklist:

• Is it solving user pain — fees, speed, or new UX?
• Do developers actually build real apps there?
• Are users sticky or just mercenary airdrop hunters?

He skips “Ethereum killer” hype for traction and unique value.

13. Timing Entries: Post-Halving Cycle Psychology

After each halving, narratives and liquidity flood in. Shaan’s take on timing:

• Getting in before consensus is where outsized gains lie.
• Chasing late-stage hype almost always loses money.
• He waits for “blood in the streets” moments — not all-time highs — for rotation bets.

Shaan avoids perfection; he aims for “good odds, not home runs.”

14. The Mindset Shift: From Trading to Investing

Shaan emphasizes the difference:

• Trading = trying to time every move and narrative, often with “hot potato” assets.
• Investing = choosing a handful of big asymmetric bets, riding themes for years, and compounding gains.

He doesn’t get FOMO about every new coin; instead, he scales into high-conviction theses.

15. Tools Shaan Puri Uses to Track Crypto Markets

Insights require the right dashboards. Shaan’s toolkit may include:

• Milk Road: For curated news and narrative heat checks.
• Dune Analytics or Artemis: For on-chain data charts.
• Twitter and Farcaster: To tap into crypto minds in real-time.
• Discords and Telegrams: Direct feedback from project communities.

He favors “human signal” over pure quant tools.

16. How He Spots Red Flags in Crypto Investing

Shaan’s due diligence playbook:

• If a team over-promises or hides roadmaps, run.
• If all the hype comes from paid influencers, not users, act cautiously.
• If metrics are “too good to be true” or spammy, check for wash trading/fake volume.
• He often waits to invest until teams can show real retention, not testnet or airdrop hype.

17. The Startup Edge: Investing in Early Founders

Shaan uses founder-first signals to guide early-stage bets:

• Distinct insight about customer pain and go-to-market.
• Track record of shipping fast with limited resources.
• Ability to attract top engineers and a cult-like following.
• Clear product-market fit within a growing narrative.

For getting started in crypto founder investing, check out our piece: Angel Investing in Crypto Startups.

18. How Shaan Integrates Macro Trends with Crypto Bets

Shaan doesn’t silo crypto from broader markets. He:

• Watches for liquidity cycles, interest rate shifts, and risk appetite correlated with stocks.
• Anticipates regulatory winds shifting narratives in DeFi, privacy, or RWAs.
• Adjusts allocation size based on global tech adoption and capital flows.

Crypto doesn’t live in a vacuum — neither should your strategy.

19. Continuous Learning: How Shaan Stays Ahead

Shaan Puri stays on top by:

• Rapidly prototyping (he tries apps before investing in them).
• Listening to founders and users, not just pundits.
• Learning from failed trades, and sharing lessons openly via Milk Road.

When he’s wrong, he pivots fast — a crucial skill post-halving.

20. Applying Shaan Puri’s Crypto Playbook to Your Portfolio

Want to use Shaan’s investing strategy yourself? Here’s a play-by-play:

• Start with a core thesis: “What is this cycle’s main story?”
• Build around your conviction — not the crowd’s FOMO.
• Size up positions gradually, not all at once.
• Study on-chain metrics and community activity weekly.
• Be honest with mistakes, and double down on what’s working.

Above all, remember that “the biggest risk is not being in the game — but being reckless with your chips.”

FAQs: Shaan Puri’s Crypto Strategy After the Halving

1. Who is Shaan Puri in crypto?
   Shaan Puri is a tech operator, angel investor, and founder of Milk Road, a leading crypto newsletter. He is valued for his narrative-driven insights and practical investing tips.
2. What’s the big deal with the Bitcoin halving?
   The halving cuts new BTC supply, often acting as a catalyst for new crypto bull cycles. This cycle, post-2024, saw more institutional and on-chain action than ever before.
3. Does Shaan Puri favor Bitcoin or altcoins?
   He keeps a “core” hold in Bitcoin/Ethereum, but tactically allocates to altcoins with strong narratives.
4. What are top narratives for 2024–2025?
   AI x Crypto, DePIN, meme coins, real world assets (RWA), L2s, and on-chain social/gaming.
5. How does Shaan Puri manage risk?
   He diversifies, automates profit taking, uses stop-losses, and only risks what he can afford to lose.
6. What on-chain metrics matter most?
   He tracks active addresses, transactions, developer activity, and token incentives to spot genuine adoption.
7. How can I spot good crypto startups using Shaan’s tips?
   Look for proven teams, product-market fit, and real user traction—not just token buzz.
8. How does Milk Road help investors?
   It curates news, trends, and deeply researched narratives so investors spot opportunities early.
9. Is Shaan Puri’s strategy right for small investors?
   Yes. His layered, narrative-driven, risk-aware model works for beginners and pros alike.
10. Where can I learn more about web3 fundraising?
    Check out: How to Raise Seed Funding for a Web3 Startup.

Conclusion: Investing Like Shaan Puri After the Halving

In summary, Shaan Puri’s crypto investment strategy post-2024–2025 halving boils down to: surf the big narratives, double-check with on-chain metrics, don’t ignore risk, and never forget the power of stories in web3.

Whether you’re raising capital for your own startup, investing in trending tokens, or simply building a smarter crypto portfolio — use Shaan Puri’s crypto playbook as a guide, not gospel. Test, adapt, and keep learning.

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