The Shaan Puri Pitch Deck Template: 12 Slides That Win Meetings

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Are you struggling to craft the perfect investor presentation? The Shaan Puri pitch deck template is winning hearts (and cash) among founders for a reason—it delivers clear, compelling stories that resonate with investors and lead to more meetings. In this guide, I’ll walk you through each of Puri’s 12 slide types, unpack storytelling methods, offer metrics tips, and show you how to use this pitch deck template to win the room.

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The Shaan Puri Pitch Deck Template: 12 Slides That Win Meetings

Here’s what you’ll find below:

Why Shaan Puri’s pitch deck stands out
An overview of the 12-slide structure
Slide-by-slide explanations with examples
Storytelling strategies, traction & metrics tips
Fundraising pitfalls—and how to avoid them
Actionable advice from expert founders and investors
Links to Capitaly.vc resources and additional fundraising templates

1. What Makes the Shaan Puri Pitch Deck Unique?

Let’s start with the basics. The Shaan Puri pitch deck template isn’t just a checklist—it’s a storytelling framework rooted in simplicity and clarity. Unlike bloated decks that drown investors in information, this template laser-focuses your narrative. Each slide is a chapter in your story, moving your audience closer to a yes.

Puri emphasizes:

Clarity over flashiness
Data that proves potential
Relatable analogies and authentic founder voices

This template is not another “one size fits all.” It adapts well to various stages and sectors. For founders, it’s a sanity-saver; for investors, a time-saver.

2. The 12 Slides in the Shaan Puri Pitch Deck Template

Here are the core slides in Shaan Puri’s pitch deck (and yes, short is better):

Title & Tagline
Problem
Solution
Market Size
Product Demo
Traction
Business Model
Go-to-Market
Competition
Team
Vision
Funding Ask & Use of Funds

Let’s break down each, Shaan Puri style.

3. How to Nail Your Title & Tagline Slide

Your first slide matters. Shaan insists it’s crisp—startup name, what you do (in 1 line), and maybe an evocative tagline.

Example: “PitchGenie: Your AI-powered investor pitch assistant”
Tagline: “Raise capital at the speed of AI.”

This slide is a handshake, not the whole pitch. Aim for instant comprehension.

4. Storytelling: Leading with the Problem Slide

Your first real challenge is storytelling. Shaan Puri’s pitch deck template starts with the customer’s pain.

Name the problem in everyday terms
Make investors feel it—add a real-world story or stat

Example: “For every 8 startups seeking capital, only 1 gets a meeting—most fail because their story is lost in a maze of slides.”

For a deep dive into problem framing, see our blog post: The Power of Narrative in Pitch Decks.

5. Presenting Solutions the Puri Way

The solution slide answers: Why is your approach genius? Shaan’s twist—be bold, but don’t overhype. Show, don’t just tell.

“We automate the investor matching process with AI, so founders book warm intro calls in 1 click.”

People remember specific outcomes, not jargon.

6. Sizing Your Market for Founders Who Hate TAM Slides

Investors tune out when they see massive, vague market numbers. Puri says: Ground market size in real data, bottom-up.

Bad: “$1T global market for business software”
Good: “There are 400,000 funded startups globally; 10% (40k) raise every year, each spending $5k on pitch prep = $200M annual spend.”

The trick: Personalize your addressable market and ditch the fluff.

7. The Product Demo Slide: Make It Real

This is your “aha” slide. Photos, screenshots, or even a GIF are gold here.

One glance, and investors get what you’re building.
Pair with a 1-sentence journey: “Here, the founder uploads their pitch deck and gets instant feedback.”

Less is more. Don’t crowd it.

8. Showcasing Traction: Metrics Investors Actually Want

Founders often fear this slide if they’re early. Shaan Puri’s advice holds: Show any traction you have, even if it’s anecdotal.

Show growth, not just total numbers
Highlight user love (quotes, retention rates, sales growth)
Show milestones: “300 beta users in 8 weeks; 1 in 3 upgrade; raised $15K in pre-seed revenue”

Have zero traction? Use commitment signals (waitlist signups, pilot partners).

Want more on traction slides? Read What Investors Really Want to See in Your Pitch.

9. The Business Model Slide: Lay It Out Clearly

Keep your business model slide simple:

Who pays?
How much?
How often?
What does it cost you?

Example: “SaaS: $49/mo/seat; 70% margin; annual contracts.”

No need for forecasts that extend five years unless asked.

10. Go-To-Market: How Will You Find (and Win) Customers?

This is where most decks go vague. Don’t just say “content and ads.” Puri wants a crystal-clear plan:

What’s your wedge?
Who can you reach first, and how?
Show a unique customer insight or distribution hack

Example: “Partnering with startup accelerators—free onboarding for their cohorts, with upsell to premium.”

Nothing beats specifics.

11. Competition Slide: Embrace, Don’t Ignore

Puri’s pitch deck template says you must address competitors. But don’t just list logos—show how you’re different.

2x2 matrix: How you win versus old and new players
Competitive advantage: proprietary tech, network, unique partnerships

Example: “Only tool integrating AI personalized intro emails + investor CRM.”

12. Building Trust: The Team Slide

People invest in people. List key team members—1 line each: prior wins, domain experience, relevant skills.

Founder X: “Led sales at Unicorn SaaS; launched 2 products with $1M ARR.”
CTO Y: “Ex-Google AI engineer; built fraud system for Stripe.”

Better to spotlight unique founder-market fit over big names.

13. Vision Slide: Making the Future Tangible

This slide is about dreams grounded in logic. Where are you going long-term? Why is your startup inevitable?

“We’re not just solving pitch decks—we’re automating all fundraising workflows.”
Make it paint a picture investors want to join.

14. Funding Ask & Use of Funds: The Art of the Close

Be direct: How much are you raising, and what will it do?

“Raising $1M to grow engineering and accelerate GTM—12-month runway.”
Pie chart with major spend buckets helps.

Don’t sandbag (ask too little), but don’t go wild either.

15. Storytelling Tips for Maximum Impact

Throughout your pitch deck, remember Shaan Puri’s golden rules:

Build empathy—start slides with a story or quote
Punchy sentences, everyday language
Guide the narrative; don’t let slides dictate the story

Check out The Narrative Bridge: How Storytelling Helps Startups Raise for more tips.

16. Common Pitfalls (and How the Shaan Puri Deck Fixes Them)

Common mistakes founders make:

Overly long, dense decks (no one reads slide 23!)
Buzzwords without substance
Ignoring team or traction slides
Poor visual design

This template forces brevity, authenticity, and clear visuals, which fixes most issues that kill meetings.

17. Should You Customize This Pitch Deck Template?

Absolutely! Puri’s pitch deck is a foundation. Customize slides as your business demands:

Deep tech startups might add a tech/IP slide
Consumer brands may add social proof or influencer testimonials
Sometimes, swappable for a “roadmap” or “regulatory” slide

Focus on what matters most for your audience.

18. Where to Get the Shaan Puri Pitch Deck Template Format

You can find versions of the Shaan Puri pitch deck template on his Twitter, Substack, and various founder communities. We recommend transforming his outline into your own branded Google Slides or PowerPoint (with consistent fonts and colors to match your brand).

If you want editable slides modeled on the best templates, check out Capitaly.vc resources for fundraising templates, AI-generated slide builders, and more.

19. How I’ve Used This Deck With Success

I’ve personally helped over a dozen startups refine their decks using the Shaan Puri structure. For example, one fintech team struggled to distill their technical vision; using a “story first, data second” approach won them meetings with two top VCs.
A SaaS team swapped jargon for user stories, and their traction slide turned from a weak chart into a powerful growth snapshot—leading to faster follow-up calls.

It works because it’s practical and easy to adapt, even for early-stage founders.

20. Capitaly.vc Resources to Level-Up Your Deck

For more on pitch decks, investor mindsets, and closing your round, dive into these Capitaly.vc resources:

And don’t forget our fundraising templates and quick guides on Capitaly.vc resources.

FAQs: The Shaan Puri Pitch Deck Template

What is the Shaan Puri pitch deck template?
Shaan Puri’s pitch deck template is a 12-slide structure designed to help founders tell clear, focused stories to investors, emphasizing traction, storytelling, and data over fluff.
How is this template different from others?
It prioritizes brevity, investor empathy, and actionable insights instead of overwhelming detail or filler slides.
Should I use all 12 slides?
Yes, but it’s fine to combine or slightly adapt slides to better fit your startup’s story and sector.
What if I don’t have traction yet?
Mention early signals—like pilot partners, waitlists, or product demos—to show momentum even in pre-revenue stages.
Where can I see real examples?
Search founder forums for deck teardowns or check Capitaly.vc’s guides showcasing deck samples and commentary.
Can I use this template for a seed round or pre-seed?
Absolutely. It’s flexible enough for any early round—just adapt traction and financial details to your stage.
How much time should my pitch deck take to present?
Ideally, a live pitch using this template should take 7-10 minutes, leaving time for Q&A.
What’s the most important slide?
Often, the problem and traction slides have the highest impact—but you must tell a cohesive story.
How do I get feedback on my deck?
Share it with other founders, mentors, or use AI-powered review tools found in Capitaly.vc resources.
Are there templates or tools that automate this?
Several AI pitch generators use this structure—see Capitaly.vc’s resources for recommendations.

Conclusion: Your Path to Meetings with the Shaan Puri Pitch Deck

If you’re serious about landing investor meetings, using the Shaan Puri pitch deck template removes guesswork and clutter. Tell your story simply, back it with real data, and engage with slides that investors want to see. For more pitch strategies and template downloads, subscribe to Capitaly.vc Substack (https://capitaly.substack.com/) to raise capital at the speed of AI.